Keys Communications has been set up by Diana Rhodes, who has specialised in direct response/brand response for the past 10 years, directing teams who have optimised £275m+ of media monies.  Her foundation in brand media for the prior 12 years ensures an unbiased and clear sighted approach to 'integrated' campaigns.

Her experience spans:

          ·10 years in direct response media independent management, running companies such as Starcom Motive Direct, Mediacom Direct and WWAV Rapp Collins Media. She has served as a board member at Starcom, Grey Direct, Joshua and WWAV London.  She was a founding member of the DMA Inserts Council, and has been a frequent member of judging panels for industry awards.

          ·12 years in brand media, with companies like Laing Henry, BMP (now OMD) and NW Ayer(NY).